The Rolling Stones' Iconic Song 'Paint It Black' Gets a Modern Twist in Amazon's NFL Promotion

The iconic song 'Paint It Black' by The Rolling Stones has been a staple of rock music for over five decades. Originally released in 1966, the song has been covered by numerous artists and has become one of the band's most popular and enduring tracks. Now, Amazon is using a modern version of the song to promote its NFL game on Black Friday.

The commercial spot features black and white footage interspersed with color clips to emphasize the message. The ad mixes quick cuts of NFL highlights with messaging pushing the Black Friday game, accompanied by a catchy melody that will surely get viewers excited for the big match-up.

The 3pm ET Dolphins-Jets game will be streamed live on Prime Video without any paywall, making it accessible to everyone. With the nation's biggest retailer expecting its largest NFL audience of the year on this calendar's biggest shopping day, Amazon is counting on the enduring appeal of 'Paint It Black' to push viewership.

The song has been a major chart success for The Rolling Stones, reaching number one in both the US and UK. It was also included on many of the band's compilation albums and several film soundtracks. In addition, 'Paint It Black' has been covered by numerous artists over the years and has become a classic rock staple.

In recent years, the song has received additional accolades, including being inducted into the Rock and Roll Hall of Fame's list of 'The Songs that Shaped Rock and Roll' in 2011. The following year, it was added to the Grammy Hall of Fame, and Rolling Stone magazine ranked it number 213 on their list of the 500 Greatest Songs of All Time.

With its iconic sitar riff and memorable lyrics, 'Paint It Black' remains a fan favorite and an influential song in rock music. Its inclusion in Amazon's NFL promotion is sure to bring attention to this classic track and get viewers excited for the big game.

Paint it black song modern version